Rally CEO Alan (center) with Muskoka Brewery owner Bob MacDonald (left) and President and Partner Todd Lewin

From the Finish Line, Emerges a New Starting Gate.

More than just the seasons are changing for us here at Rally Beer Company…

After two and half years of hard work, long miles, and countless trailhead post-sessions, we’ve seen our brand evolve into a magical community of passionate outdoor enthusiasts, sweat-junkies, planet protectors and risk-takers. Our vision for a better-for-you beer inspired by the active lifestyle took the industry by storm, and people began to take notice.

Alan experimenting with superfood ingredients. Momma Deb Sampling the first batch out of the OG Rally "Transito"

We’ve always led with an open heart and an open mind, and when our friends at Muskoka Brewery took an interest in our little operation, they had our full attention. With a bold and inspiring vision for the future, we knew that a partnership would provide us the opportunity to take things to the next level. 

Muskoka Brewery, a trail blazer in the craft beer industry for over 25 years, is the reason many of us at Rally fell in love with craft beer in the first place. Like us, they are in the business of inspiring good friends to get outside and toast the occasion. Their optimized, state-of-the-art brewing processes and world-class operations, sales and distribution teams are the likes of which we’ve dreamed of building at Rally.

We announced our formal partnership with Muskoka on November 1st, 2022, and we couldn’t be more excited for the next step in this journey. As the dust continues to settle and we work to integrate into the Muskoka ecosystem, we wanted to bring this news to you, our community, and let you know what this means for us, our beer, and our future.

What This Means for Rally...

The team at Muskoka has met this partnership with the same excitement and enthusiasm as we have. They have welcomed Alan and Dave into their organization with open arms, meaning your primary point-of-contacts will remain the same. Recognizing the strength of our community and our widespread support, they are all-in on our vision for better-for-you, functional beer to serve the active community. Thus Rally Beer will continue to operate as a stand-alone entity, and the look and feel of our brand will not change. We are also working closely with their elite team of brewers to fine tune our recipes and elevate our liquids to new heights, both in nutritional value and shelf stability. We will have the operational and logistical support of the heavy-hitting Muskoka Brewery organization, as well as their best-in-class sales organization. What does that mean? It means Rally is going to be a lot easier for you to find in LCBOs, Beer Stores, and grocery stores throughout Ontario. This partnership will also accelerate and optimize our expansion nationally. With resources we couldn’t previously fathom, we will now have the opportunity to bring our beers coast-to-coast - to finish lines, post-sessions and trailheads all throughout the country much quicker than we had previously anticipated (Hello 2023!).

Of course, you can continue to shop online for Rally beer and merch from our website, www.drinkrally.ca, and our beers are now also available on the Muskoka Brewery website for delivery.

Rally For Good, our social-impact and community arm, will continue to operate as before, with even more weight and the resource support of Muskoka Brewery. We will continue to work with our community partners, and double down on our commitment to our cause-areas of Environmental Protection, Physical & Mental Health and Community & Inclusion in the Outdoors. We are continuing to work with our existing partners, and seeking new ones, as we look to expand our impact in 2023. If you know of any people or organizations that are doing meaningful work in their community that touch on these cause areas, please send them to Diesel, or “Dave For Good” (dave@drinkrally.ca). 

As we look to the future, we are reflecting on the journey thus far… It has been a wild ride, full of ups and downs, and wins and losses. The Rally Team is deeply and eternally grateful for the support of our community of friends, supporters and adventure buddies. We would not have made it this far without your whole-hearted support, and you have our sincerest gratitude.

We will be planning a celebration gathering - a thank you to each of you and a toast to the future - in the coming weeks in Toronto, so stay tuned for updates!


Onward and Upward,
With all of our love, 

Rally Beer Co.

Alan & Dave from Rally Beer Company